La digitalización del autocuidado: Internet y redes sociales


la digitaización del autocuidado

9 de cada 10 españoles no saben qué es el autocuidado

El Consejo General de Colegios Oficiales de Farmacéuticos define el “autocuidado” como:

La actitud y aptitud para realizar de forma voluntaria y sistemática actividades dirigidas a conservar la salud y prevenir enfermedades; y cuando se padece una de ellas, adoptar el estilo de vida más adecuado para frenar la evolución. Constituye el primer escalón en el mantenimiento de la calidad de vida de la persona”

Según el Barómetro sobre el autocuidado de la población española elaborado por PiC Solutions, 9 de cada 10 españoles no saben lo qué es y tampoco identificar las prácticas que engloba.

La importancia de concienciar y promocionar medidas se pone en evidencia teniendo en cuenta que el 49,5% de los españoles encuestados afirma padecer alguna enfermedad tratable mediante el autocuidado - hipertensión, obesidad y asma entre las más frecuentes -

En plena era de digitalización, el ámbito sanitario se está familiarizando cada vez más con la salud 2.0 facilitando así el acceso a conocimientos y experiencias. Sin embargo, aún queda mucho por hacer en términos de promoción y educación en salud en el entorno digital con los ciudadanos.

77% de los españoles buscan información sobre salud en Internet

El peso de las búsquedas sobre salud en Internet es cada vez mayor. De hecho, según los datos del barómetro de PiC, el 77% de los españoles recurren a Internet en búsqueda de información sobre autocuidado.

¿En qué webs confían? A pesar del mar de información que podemos encontrar en Internet, la referencia para el 59,5% de los españoles son los blogs de profesionales de la salud, seguidos de un 54,4% de las páginas profesionales no obstante, un 32,2% confiesa tomar como referencia a Wikipedia.

EL ESPECIALISTA, EL (PEN)ÚLTIMO EN DAR EL DIAGNÓSTICO

En cualquier caso, el 54,8% reconoce que prefiere consultar con un especialista. Sin embargo, tras la visita al médico y su posterior diagnóstico, la última palabra la tiene “Dr. Google” pues un 54,2% de los españoles reconoce consultar en Internet la información facilitada por el profesional sanitario. Cifra que se dispara hasta el 62,3% en el caso de los jóvenes de entre 25 y 34 años.

Redes sociales y webs corporativas para dialogar con los pacientes sobre el autocuidado

En respuesta a la demanda de los pacientes, las compañías de autocuidado han apostado por el entorno digital para elaborar su estrategia de comunicación con los ciudadanos así lo ha demostrado el III Índice de Digitalización elaborado por la Asociación para el Autocuidado de la Salud (anefp).

El informe, en el que han participado 35 compañías de la anefp, refleja que después de las webs corporativas, la red social elegida para dialogar con los ciudadanos sobre el autocuidado es Facebook (31%) – seguida de Twitter (27%) y YouTube (21%) -

Según el estudio, las redes sociales se consideran muy útiles a la hora de comunicarse con los pacientes y gestionar la reputación online puesto que un 70,6% de los pacientes son activos e interactúan con las marcas a través de este canal.

 

Ver también:

Páginas web de salud para pacientes, ¿las recomiendas?Páginas web de salud para pacientes, ¿las recomiendas?
Apps de salud: exigen más seguridad para los usuariosApps de salud: exigen más seguridad para los usuarios

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